I don’t like pop-ups, and neither does Google

by | Nov 23, 2020 | Web Design, Web Development

Pop-ups on websites seem to be everywhere today, and I’ll be honest, I don’t like them. I’d go as far as saying I HATE them! 

And so does Google.  

Maybe not as much as I do, but it can affect your ranking

I find pop-ups annoying. It’s similar to visiting a clothes shop with those assistants who pester you the moment you enter the store. Their purpose is to get your details or help you with your purchase. Instead, they can do the exact opposite and put you off.

Pop-ups example

Asking for contact details before the visitor has had a chance to get a feel for the store (or website) is like meeting a person for the first time and asking them all their personal information. Isn’t it better to ask for those details when they’re leaving the store (or website), once they have a good feel for your services or goods with the potential to make future purchases?

How do pop-ups impact Google rankings?

Google has named the pop-ups that impact SERPs (search engine results pages) as ‘intrusive interstitials.’ Several intrusive interstitials can affect your SERPs and SEO (search engine optimisation).  

*To find out more about other factors that affect SERPs and SEO read my previous blogs here*  

In 2017 Google identified the following to be intrusive:

  • A pop-up that covers the web page, either immediately after navigating the page from the search results, or when looking through the page.
  • Displaying a pop-up that the user has to dismiss before accessing the main content.
  • Using a layout where the above-the-fold portion (the first part of the website seen when it’s opened) of the page appears similar to a pop-up, but the original content is below the fold (when you scroll down further on the page).
An example of an intrusive popup
An example of an intrusive popup
An example of an intrusive standalone interstitial
An example of an intrusive standalone interstitial

Another example of an intrusive standalone interstitial
Another example of an intrusive standalone interstitial
  • Cookie or GDPR banners or notices.
  • Age verification pop-ups
  • Delaying a pop-up to display a few seconds after the page has loaded, rather than immediately.
  • Pop-ups which require a login to access information. Examples include membership websites.
  • Banners using a small amount of the web page (approximately 15-20%). Check out Safari and Chrome banners.
  • Exit pop-ups. Pop-ups that appear when leaving a website, usually to sign-up for a newsletter.

In my opinion, to help improve user experience (UX), reduce bounce rate (number of people visiting the website and then leaving immediately), and help improve sales, web developers should consider the use of pop-ups. Especially how often they appear, how quickly they appear after the web page has loaded, and how easy they are to dismiss.

Do you need any help with pop-up banners?

Get in touch here, and we’ll be more than happy to help.

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